6th Power & Energy Africa 2022 EXPO: 24th March to 26th March 2022

     The 6th Power and Energy Africa 2022 exhibition was held at Diamond Jubilee Hall, which is also known as the prime international venue for exhibitions within Tanzania. The event took place over the course of 3 days, which brought together decision makers, influencers, technical experts, and business professionals from leading companies involved in power & energy generation, transmission, and distribution sector within Africa and around the globe. Moreover, the Power & Energy Expo was integrated with the Mine Expo, Build Expo, Oil & Gas Expo, and Solar & Light Expo. Exhibiting at this event gave us an opportunity to showcase our various product offerings to the industry’s largest gathering of qualified decision makers.

     We were able to meet a range of business objectives set forth by our marketing team with regards to the outcomes we would achieve by exhibiting our products at the Power & Energy Africa exhibition. The marketing objectives that we were able to successfully achieve included raising awareness on the company's various product offerings, expanding our customer base by interacting with business professionals from numerous industries who might be interested in purchasing our products, gathering competitive intelligence, improving our company/brand reputation, and receiving feedback/suggestions from prospective customers to better meet their needs within the respective industry.

     Furthermore, the exhibition allowed us to determine which of our product categories are currently in demand and would thrive in a wide range of industries, including construction and civil engineering, real estate development, oil, and gas, building materials, electrical engineering, and information technology and telecommunications, to name a few. During the exhibition, our marketing team compiled a list of products/items that were inquired upon the most and they included different types of cables, pipes, ropes, conduit fittings, transformers, energy meters, solar items, main switches and circuit breakers and other electrical accessories.

     Overall, the Power & Energy Africa Expo 2022 was deemed beneficial to the company in terms of achieving marketing goals, generating lucrative leads, expanding our customer base, and strengthening our company/brand reputation.

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